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Kate Middleton 's milliner launches hat range in dubai

Posted Thu 17 Mar 2011 08:03:31 am in News, Beauty & Style | By Dubib.com News Desk

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Vivien Sheriff, famed for designing a bespoke fascinator for Kate Middleton to wear on her first official royal engagement, has appointed ToraTora the exclusive agent of  Vivien Sheriff Millinery in the Middle East.

Tora Sweetman, Owner and Founder of ToraTora  provides European boutique brands to the region said, “I am absolutely delighted to bring Vivien Sheriff Millinery to Dubai.  What’s so special about Vivien’s designs is the personalised detailing she uses. Without a doubt, Vivien creates feminine yet stunning pieces of Millinery with a twist of nostalgia.”

“I love working with brands which offer women in the Middle East something a little bit different.  It’s very hard to find boutique products here in Dubai, the clothing industry is flooded with the same big brands in all mainstream Malls. Honestly, there’s nothing worse than going to an event to discover that someone is wearing the same hat or dress; every woman’s worst nightmare. We will ensure you have a ‘one off piece’ for the races this year.”

Kate Middleton and her mother Carole visited Vivien at her studio in Wiltshire. Vivien designed a fascinator for Kate to wear for her first official engagement with Prince William in Anglesey, in North Wales.  Vivien took this opportunity to individualise the fascinator; by incorporating the badge of local army regiment,  The Royal Welsh Fusiliers, the Prince of Wales feathers and a small black cameo, as a tribute to Wales.

Tora adds,”I love the individuality and attention to little details which Vivien incorporates in her pieces.  It keeps giving me goose bumps when I talk about the piece which she made for Kate, a special hat, made by a special lady; for a very special soon-to-be Princess”.

Tora was inspired by the wearing of hats from an early age, when she first attended the Royal Enclosure to Royal Ascot with her parents at the age of 16.  I was bowled over by so many beautiful glamorous women, wearing the most stunningly gorgeous hats.  In her twenties, Tora had her own Fashion Radio programme in Bristol, Uk, featuring hats on many of her broadcasts.

Tora is thrilled to also be included at the Bur Juman Millinery Exhibition from Sunday 20th March until midday 26th March, where she will be displaying and selling Vivien Sheriffs S/S11 Collection of unique hats, headpieces and fascinators.   We will be also taking orders for hats and fascinators for the Royal Wedding on 29th April as well as discussing individual orders with clients for summer weddings”.

Vivien Sheriff hats are available exclusively by Toratora this week at The Millinery Exhibition, The Bur Juman Mall, Dubai, follow our exciting journey on FB, toratoradubai or call 050 115 3703 for more information.



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