New HP Play music service gives consumers access to music catalogues and exclusive music products
DUBAI, August 7, 2012 — HP today announced it has formed a unique partnership with Universal Music MENA that will give consumers across the Middle East access to the Universal Music Group’s rich catalogue of global and regional artists, with the launch of HP Play – a new digital music experience.
Digital music enthusiasts across the region will be able create personalized playlists and enjoy online streaming and downloads at no cost from Universal Music’s world-class catalogue on their HP Sleekbooks, a new thin and light notebook range launching in the region. Global superstars ranging from Madonna, Dr Dre and the Rolling Stones to Kanye West, Rihanna and Lady Gaga, as well as popular Arabic and Asian artists, which are part of Universal Music’s collaboration with other top catalogues, will be available as part of this new music service for the Middle East.
HP Play is now available in the UAE, Kuwait, Bahrain, Qatar, Oman, Egypt, Lebanon and Jordan. Under this collaboration:
· HP customers that purchase a new super mobile HP ENVY 4 or HP ENVY 6 Sleekbook will be given an HP Play pack to register with a serial number online and access HP Play for free for 12 months
· Non-HP customers have the opportunity to purchase HP Play packs at selected retail stores or online at hpplay.com/me soon.
Salim Ziade, General Manager HP Printing and Personal Systems, HP, Middle East, said: “As the world’s largest technology company, we are excited to partner with the world’s leading music group to offer music fans across the Middle East access to this extensive catalogue. At HP, we are constantly working to redefine the digital entertainment experience for our customers. With innovative new products, services and collaborations, we want to enhance the way consumers connect with their favorite content, whether it’s music, movies or games.”
Patrick Boulos, Managing Director of Universal Music MENA, said: “This is a one-of-a-kind opportunity to give music fans access to legal digital music in the region with the most extensive choice of catalogues and world-famous artists. HP play is the first partnership ever, in this category, in this region and we will constantly grow our proposition with new releases and hits to always bring more satisfaction to music lovers and fans. This partnership will also pave the way to signing and developing new local talent."
With Beats Audio and high-capacity hard drive options, the new HP ENVY 4 and HP ENVY 6 will provide customers with a premium HP Play music experience.
To learn more about HP Play, please visit:
hpplay.com/me
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