Holiday Inn Celebrates its 60th Anniversary Around the World
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Holiday Inn, one of the world’s most iconic hotel brands, today marks its 60th Anniversary and the start of a global consumer campaign to celebrate the brand’s innovative heritage.
The anniversary also coincides with the brand’s 40th year in the Middle East, following the opening of the region’s first Holiday Inn opened in 1972 in Kuwait. Since then the brand has continued to grow in the region and today there are 26 Holiday Inn and eight Holiday Inn Express hotels across the Middle East and Africa, with a further ten in the development pipeline.
From the first Holiday Inn hotel in Memphis Tennessee, the brand founded by Kemmons Wilson in 1952 has grown to 3,375 hotels globally across its family of brands, which includes Holiday Inn, Holiday Inn Express, Holiday Inn Resorts and Holiday Inn Club Vacations.
As well as being one of the most recognised brands in the world, Holiday Inn has been at the forefront of industry innovation and has a rich history of ‘firsts’ including being the first international hotel brand in China in 1984. Today, it is also the first international hotel brand to open its 60th hotel in Greater China, Holiday Inn Changbaishan Resort. From the first roadside motel in 1952 to the recent completion of the $1 billion global refresh, Holiday Inn has continued to evolve to meet the needs of its guests.
“The 60th Anniversary is a global celebration of firsts for Holiday Inn and we’re excited about sharing this innovative heritage with our guests. We have all experienced ‘firsts’ in our lives and will continue to do so, but most importantly we’ll never forget them. At Holiday Inn we’ve celebrated many firsts through the years. From the first hotel to let children stay and eat for free, to our 1 billion dollar global refresh. So we’re celebrating 60 years of firsts with those who mean the most to us - our guests - by inviting them to share their memorable firsts with us and giving them a chance to create some new memories with Holiday Inn,” says Verchele Wiggins, Vice President, Global Brand Management, Holiday Inn Family of Brands.