YouTube launches Ramadan-themed channel
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Video-sharing site YouTube will launch an online channel dedicated Ramadan-theme programming
Video-sharing site YouTube will launch an online channel dedicated to Ramadan-theme programming, it was announced today.
The service, which will broadcast shows the same day they air on television, is a joint venture with sponsor Unilever through its brands Lipton and Knorr.
According to a statement from YouTube, which is owned by search giant Google, shows will be categorised, allowing users to browse by genre and title.
It is the first time YouTube had rolled a channel specifically for the Islamic holy month. A preview of upcoming shows is already available on youtube.com/ramadan.
Ramadan is due to start later this month, most likely July 20 or July 21.
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