Etisalat begins mobile SIM card registration
Etisalat yesterday started SIM card registrations for its customers in line with ‘My Number, My Identity’ campaign launched by the UAE’s Telecom Regulatory Authority (TRA).
The process has taken off smoothly as planned. Trained and professional teams at Etisalat’s Business Centers and Outlets in the UAE will ensure a quick and easy registration for its customers. All channels and points of sales have been provided with new equipment and systems to handle the process. The customer care team is also geared to assist any customer regarding the mobile registration program.
Business and government customers will have to present a valid establishment card issued from the Ministry of Interior to register all their SIM cards under the establishment’s name.
Commenting on the importance of this campaign, Matthew Willsher, Chief Marketing Officer of Etisalat, said, ‘The mobile registration campaign by the TRA seeks to provide the necessary protection to subscribers and their privacy. Recent studies show an increase in criminal cases related to misuse of SIM cards by unauthorized people. Original card holders have had to pay the price for such misuse and criminal activity. The registration helps us maintain an accurate record of SIM card ownership in case of dispute and also helps provide legal protection to mobile SIM card holders. In addition, it lets mobile card holders easily subscribe to Etisalat’s services that normally need exclusive consent from original SIM card holders.’