‘Elaf Kinda’ hotel reopens after SAR 58million of renovations
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Bin Mahfouz: “Hotel’s new elegant image toprimarily target religious travelers”
July 16, 2012
Ziyad BinMahfouz, President, Elaf Group of Companies, said, “The new elegantappeal of the ‘Elaf Kinda Hotel’ aims to target religious travelersgoing on pilgrimage during the peak season of Hajj and Ummrah. We have investeda significant amount for hotel’s renovation, which has been redesignedwith new sections and facilities aimed at addressing all of our client’sexpectations and provide them with the best services while they perform theirrituals and complete their pilgrimage. The re-opened hotel and our other Elafhotels in Makkah and Madina have become strong contributors to theKingdom’s tourism industry, particularly across tourism for religiouspurposes.”
TheKingdom’s tourism industry is currently undergoing restructuring effortsbacked by strong government support, which includes project investments and thedevelopment of key tourism based facilities resulting in an increased level ofhotel services and new investors in this area. According to statistics releasedby the Saudi Commission on Tourism and Antiquities (SCTA), there are now atotal of 574 licensed hotels and furnished apartments in Makkah, offering over115,000 rooms under various classifications. The capacity of these unitsexceeds the 1.3 million pilgrims performing Ummrah per month.
“We arefully committed towards leveraging our market focus and extensive industryexperience to provide our guests with the most comfortable experience duringtheir stay with us. All of our Elaf hotels are known for their features likeexcellent location, the finest of amenities, convenient and world classservices that give you a ‘home away from home’ feeling and a highlyskilled and friendly staff who are dedicated to serving guests. We willcontinue to be true to our promise of playing a significant role in the move toattract more growth for the tourism and hospitality sectors of the Kingdom ingeneral and Holy cities in particular,” concluded Bin Mahfouz.