Chloé opens the doors of its newest boutique in Abu Dhabi
Abu Dhabi lits up with fashion and style as internationally renowned luxury fashion brand Chloé opened its newest boutique in the capital in July. Spread across 168 square meters, the deluxe boutique’s latest address is the striking Etihad Towers.
Ideal location for the plush new boutique, the Etihad Towers are five stunning towers that have transformed the skyline of Abu Dhabi and epitomized the modernity and sophistication Chloé is known for. Situated on the 1st floor, the new boutique is a work of art in itself with flaunting mannequins that resemble museum sculptures and adorning its ambiance with radical light designs.
Lending a free-spirited take to classic designs, the prominent label lives up to its reputation by delivering impressive collections that blend classic femininity with edgy modernity. Designed by British-born designer Clare Waight Keller, the latest Spring/Summer 2012 collection will be rolled out as the boutique’s inauguratory line and features highly romantic and fluid silhouettes in dreamy pastel shades. The new boutique features Chloé’s complete line of products ranging from prêt-a-porter to in vogue shoes, fragrances and accessories.
With a soaring popularity around the Middle East through its presence in Qatar, Bahrain, Kuwait and Lebanon, Chloe’s newest boutique is the third in the UAE.
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