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IWC Schaffhausen celebrates

Posted Thu 12 Jul 2012 02:28:23 pm in News, Beauty & Style | By Dubib.com News Desk

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The Swiss watch manufacturer IWC Schaffhausen


hosted another glamorous evening


event demonstrating its commitment to film


and film-makers. The exclusive Filmmakers


Dinner, which was presented in partnership


with Finch’s Quarterly Review and, for the


first time, Mercedes-AMG, was attended by


famous personalities such as Oscar winner


Robert De Niro, actor Ewan McGregor and


top model Karolina Kurkova. IWC Friends of


the Brand such as “Grey’s Anatomy” star


Eric Dane and gallery owner Tim Jefferies


were also on the high-calibre guest list. At


the after party, soul singer Aloe Blacc provided


the evening’s musical highlights.


“For years now we have had a passion for film


and film-making. We are happy to celebrate it


with other like-minded individuals and friends


of the IWC brand,” explained Georges Kern,


CEO of IWC. “Every director tells a story with


his films. At IWC, storytelling is the basis or, to


be more precise, part of the DNA of everything


we do,” emphasized Kern.


For some time now, there have been close ties


between the film industry and IWC Schaffhausen.


Not only does IWC cultivate long-standing personal


relationships with several international


actors, film directors and producers; it has also


produced a number of its own film projects with


some of its Friends of the Brand. Aside from


this, watches from IWC have been favourite


props in countless Hollywood movies and US


TV series. These timepieces “made in Schaffhausen”


were worn by actors with leading roles


in the thriller “Wall Street”, in the major boxoffice


success “Ocean’s 13” and in the action


comedy “RED”. They have also been favourites


with some of the protagonists in the US TV


series “Grey’s Anatomy”, “Private Practice” and


“Gossip Girl”.


A glittering evening


The Filmmakers Dinner was attended by


around 200 well-known personalities from the


world of entertainment, such as renowned


actors Robert De Niro, Ewan McGregor and


Gerard Butler, celebrated photographer Peter


Lindbergh and top model Karolina Kurkova.


Other prominent guests included Friends of the


Brand Eric Dane, Paulo Coelho and Tim


Jefferies. Terry Gilliam, American-born British


screenwriter, film direct- or, animator, actor


and member of the Monty Python comedy


troupe, was presented with the Finch’s


Quarterly Filmmaker Award, created by


producer and media entrepreneur Charles Finch,


together with an IWC watch with an engraved


dedication. “For years, Terry Gilliam has given


us endless demonstrations of his extraordinary


talent for film-making, both behind and in front


of the camera. It is an enormous pleasure for


me to present him with this award,” said Charles


Finch, explaining the choice.


Exclusive concert by Aloe Blacc


At the Filmmakers Party, which followed the


dinner and was attended by approximately


200 more guests and personalities, charismatic


superstar Aloe Blacc gave a private concert and


the audience was enthralled by his soul-steeped


vocals. The highlight was the joint performance


by Aloe Blacc and the former Supertramp band


member John Helliwell. Their interpretation of


the all-time classic “Just the Two of Us” by Bill


Withers was an unforgettable musical experience.


Afterwards, DJ Jack E from Saint-Tropez


kept the party going in full swing until the early


hours of the morning.


IWC Schaffhausen


With a clear focus on technology and development,


the Swiss watch manufacturer IWC Schaffhausen


has been producing watches of lasting


value since 1868. The company has gained an


international reputation based on a passion for


innovative solutions and technical ingenuity.


One of the world’s leading brands in the luxury


watch segment, IWC crafts masterpieces of


Haute Horlogerie at its finest, combining supreme


precision with exclusive design.





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