Landmark Group Release:"MAX Summer 2012 Collection Now In Stores
Kuwait – 4 June 2012: Max is back with its fun summer collection for all family members preparing for an exciting summer vacation this year. Step into Max this season to capture the hottest trends ruling the catwalks.
Max introduces the ‘Holiday Shop Collection’ for all fashionistas in love with tropical prints and florals. Widely trending this summer are maxi dresses, blouses, kaftans, halter tops, skirts to leggings with a variety of standout prints. Bright colors are perfect to make a strong statement; choose from vivid fuchsias and tangerines to sunny yellows, cobalt blues, and jade greens.
Explore the ‘Channel Safari Chic’ with the belted linen shirt dresses and tunics in both classic white and dazzling colors, including mouthwatering coral and lime. Paneled, A-line linen skirts; floral printed linen shirts and blouses; and the classic linen trouser are all available in store in now.
The Aztec and tribal trend are also strong this season with an array of colors including paprika orange and cobalt blue. Key items include the Aztec print in hi-low hem dresses, halter neck maxi dresses, kaftan style blouses with cut-out sleeves, printed tie front tops, graphic tees with placement prints, and of course the ever-trendy harem pants and palazzo also coming in solid colors.
Summer is all about cottons and denim; check out the range of striking fabrics like broidery anglaise, eyelet embroideries, and cotton crochet lace. Key items are the broidery anglaise dress and blouse, crochet lace trimmed shrug, and the tiered maxi skirt. Mix and match these with faded denims for a look that spells summer cool.
Menswear at Max this summer is casual with on-trend shades reflecting the true summer spirit. Bright graphic tees with surf themes, muscle tees, solid and striper polos, and surfer shorts will complete your holiday essentials.
It is a season for stripes; pick your tee tops and jerseys in stripes and pattern blocks as your latest additions. Choose from our vast selection of on-trend graphics that reflect surf, photographic, cityscape, varsity, and urban themes.
If there is one thing to be owned this season, it should be the washed chino in saturated brights and classic colors. Check out the great range of garment dyed colored chinos and shorts in saturated brights and new pastels. The theme is slim with tapered legs worn rolled up at the hem.
Linen is big with summery tops and trousers to perfectly compliment your light feel this season. Shorts are also part of the essentials list, available in the long plaid style, surfer, and classic cuts in washed fabrics and saturated brights. They can be matched with casual plaid shirts or graphic tees for a laid back summer vibe.
Blue remains the color of choice in denims with tints ranging from indigo, mid blues, to icy blues. Choose from the wide range of jeans that come in varied fits and washes and wear with great style.
Kids wear is all about fun prints and colors to welcome summer time.
The ‘Infant Boys’ collection introduces the Mini Men, Monkey Surf, and Jungle Jim Key in vibrant reds, citrus yellows, apple greens, and blue hues. An extensive range of all-over printed shorts and t-shirts with fun graphics is also available.
Think Tropical, Secret Garden, and Nautical themes are part of the ‘Infant Girls’ collection that come in a range of purple, orange, candy pink, and soft blue hues. The lines include Pretty A-line woven tops with cute trim details and bows in a variety of patterns and colors, as well as woven top and bottom sets in matching combinations to name a few.
The ‘2-8 Boys’ is adventurous with the Think Sea Explorer, Construction, Wind Surfing, Safari, and Varsity styles in classic blues, reds, and yellows, punctuated with accents of greens. The ‘2-8 Girls’ enjoys the Tropical, Butterfly, and Floral themes with a fun palette of pinks, reds, yellows, and oranges teamed with cool blues and greens.
For the ‘8-14 Boys’ summer range, key themes include Music, Surfing, Varsity, and Skate Jam. Choose your favorite picks from blues, mustards, greens and reds, very much in tune with this season’s color blocking trend. The ‘8-14 Girls’ line is full of exciting and stylish themes like the Bohemian Charm, Gypsy Chic, and Tropical. Key colors for the season are chalky pastel hues of yellows and dusty pinks teamed with a more neutral palette.
Visit your nearest Max store now in Kuwait City, Fintas, Hawally, Fahaheel, Al Rai, Salmiya, Khaitan, The Avenues, and Jahra and make a statement this summer.