Elaf Group’s opening of two new hotels in AlMadina Al Munawara to address high demand for rooms as peak pilgrimage seasonapproaches
KSA government’s continuing efforts towardsstrengthening tourism industry is commendable, says Elaf’s Bin Mafouz
July 7, 2012
Aiming to meetthe demand for more rooms, the Elaf Group of Companies, has revealed theopening of the ‘Al Bustan’ and the ‘Al Nakheel,’ thecompany’s two new hotels, consisting of a total of 279 rooms, located inAl Madina Al Munawara. The hotels, which opened in April, are part of the ElafGroup’s strategic move towards expansion and also fall in line with theirthrust to play a major role in the Kingdom’s constant efforts to developand strengthen the tourism industry.
Ziyad BinMahfouz, President, Elaf Group of Companies, said, “The opening of thesetwo new hotels could not have come at a better time as these new facilities areexpected to help address the demand for more hotel rooms in Al Madina,especially now that the peak season for pilgrimage is fast approaching. Inaddition, the strategic locations of both the ‘Al Bustan’ and the‘Al Nakheel,’ combined with their distinctive features andofferings, will help cater to the various needs of those visiting Al Madina.The launching of these new hotels also complements the government’scontinuing initiative to promote tourism diversification and paralleldevelopment across all levels, including tourism for religious purposes.”
The Elaf GroupPresident lauded the Saudi government’s continuous efforts to boost thecountry’s tourism industry, which is ably reflected in the ongoingorganization of the country’s various tourism segments; the restructuringof tasks throughout the Kingdom and the continued investment in major projects,he concluded.