Royal Caribbean Rewards Travel Agents With Bonus Commission
Dubai, July 1, 2012: Royal Caribbean Cruises Ltd has extended its Loyal to You Always initiative in recognition of the valuable support it has received from travel partners. Launched earlier this year, Loyal to You Always provides support, training and loyalty to travel agents around the world.
The latest reward for travel agents offers bonus commission on all 2012 Europe sailings on Royal Caribbean International and Celebrity Cruises booked and confirmed between June 23 and July 31. Agents can earn five per cent bonus commission on all stateroom categories on board Celebrity Cruises and three per cent bonus commission on all stateroom categories on board Royal Caribbean International. This is in addition to the regular commission paid for cruise bookings.
Lakshmi Durai, Executive Director Middle East, said travel agents are an integral part of Royal Caribbean’s success, providing a vital link between the cruise company and its guests. “Royal Caribbean Cruises recognises the valuable role travel partners play, which is why we created Loyal to You Always,” she said. “The campaign has a number of benefits and incentives as well as a training and support structure to help agents sell cruises and boost profits, while also building valuable relationships.
“On June 6 we held the world’s largest travel agent appreciation day when Royal Caribbean representatives thanked travel agents around the world for their support. As an added incentive, we also offered bonus commission for all bookings on that day. Our latest initiative is an extension of our Loyal to You Always campaign.”
Royal Caribbean International currently has 11 ships sailing in Europe, while there are six Celebrity Cruises ships in the region, including Celebrity Reflection which makes it inaugural European cruise on October 12. Regular sailings from Barcelona to Venice and vice-versa on Celebrity Reflection are available from October 21.