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Info2cell.com reinforces UAE market presence withrelease of more tailor-made apps for local subscriber base

Company to offer new products and services asUAE’s mobile penetration crosses 149 per cent

 

June21, 2012

Info2cell.com,the leading mobile service application provider in the Middle East, is lookingto reinforce its presence across the UAE’s mobile market with the releaseof new mobile apps that have been tailor-made to meet the demand of thecountry’s rapidly growing subscriber base. The company’s confidencein stirring stronger market presence follows a recent report from the UAETelecommunications Regulatory Authority (TRA) showing that the country’smobile subscriber penetration rate has reached 149.1 per cent.

 

Aiming tocapitalize on the vibrancy of this market, Info2cell.com has started to investin the development of more customized apps and solutions that can address thedemands of UAE subscribers. One of the focus points that the company is lookinginto is the utilization of new technologies to achieve a more satisfying viewerexperience for users when streaming video content from their phones. Oneexample of the new apps that Info2cell.com has rolled out into the regionalmarket is the recently launched ‘For Woman’ application, whichcaters to female iPhone users. The engaging new app is a health and lifestylesoftware designed with a calendar and a status bar. It features predictivetools for planning day-to-day activities and special events.

 

Bashar AlDahabra, Founder and CEO, Info2cell.com, said, “The Middle East regionhas one of the fastest growing mobile markets. This can be attributed to thegrowing popularity and affordability of smartphones, which is positioned as a‘must have’ tool for both professional and personal purposes. Withthis in mind, we are seeing an increased demand for apps that can meet variousneeds of our subscribers; from information on the go, the latest stock news toeven a cooking recipe that you can access by the touch of your fingers. Weremain steadfast in living up to our commitment of providing our subscriberswith world-class apps, services and solutions, and aim to play a major role inconsolidating the UAE’s position as a highly mature telecomsmarket.”

 

Over the lastfew years, Info2cell.com has maintained its position as a leading provider ofmobile applications and content for the highly competitive Middle East andNorth African (MENA) markets. To date, the company manages over half a millionsubscribers and accommodates up to 100 mobile requests per second.

 

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