Abu Dhabi welcomes the latest Jaeger-LeCoultre boutique in Avenueat Etihad Towers
Continuing its deployment in the greatest cities of the world, esteemed Swiss watch manufacture Jaeger-LeCoultre opens its seventh boutique in the Middle East. Abu Dhabi’s renowned Etihad Towers plays host to the UAE’s third Jaeger-LeCoultre boutique that follows in the footsteps of the Dubai Mall and Abu Dhabi Marina Mall outlets. Avenue at Etihad Towers is the premier lifestyle destination’s new retail location that offers an exclusive collection of flagship stores, designer boutiques and high end outlets offering luxury fashion, jewellery and timepieces, proving to be the perfect destination for Jaeger-LeCoultre’s latest collections.
Under the patronage of H.H. Sheikh Nahyan Bin Mubarak Al Nahyan, United Arab Emirates Minister of Higher Education and Scientific Research and H.H. Sheikh Suroor Bin Mohammad Al Nahyan, and in the presence of the Swiss Manufacture’s International Sales director, Mr. Jérôme Favier on behalf of CEO Mr. Jérôme Lambert, the luxurious boutique was inaugurated with flourish.
Highlighting the Manufacture’s special relationship with the city of Abu Dhabi, Mr. Lambert says: “Our involvement and connection with Abu Dhabi city is not a new one. The brand has been retailing in the United Arab Emirates through our esteemed partner Mansour Jewellers for more than 25 years and we are closely associated with numerous high profile events, being a main sponsor and supporter of the Abu Dhabi Film Festival, as well as the official sponsor of the horse jumping finales of the Global Champions Tour taking place in Abu Dhabi which benefited last year from the Royal presence of Sheikh Nahyan bin Mubarak al Nahyan”.
Covering 40 square metres, this new boutique is a perfect place to discover the Jaeger-LeCoultre collection which caters to both men and women, with elegant, inventive and rare pieces.
Mr. Ebraheem Al Mahmood of Mansour Jewellers added: "we are very proud to be inaugurating the newest Jaeger-LeCoultre boutique with such esteemed guests and thrilled to see the dedication of the brand in supporting local projects”.
Committed to providing the ultimate environment for fine watchmaking, Jaeger-LeCoultre boutiques are a tribute to the essence, savoir-faire and pioneering spirit and values of the Manufacture. A sanctuary of intimacy away from the lively city, the boutique is a luxurious getaway that exudes a distinct feeling of confidentiality and familiarity. Watch connoisseurs can admire and explore exquisite high jewellery pieces and enduring watches that are further accented by the boutique’s use of gentle textures, noble shades and authentic materials such as leather, quartzite stones and steely glass fixtures. Lending a further touch of elegant aestheticism is the luminescent chandelier adorning the boutique that is a work of art in its own right.
Combining centuries old techniques with a modern outlook, Jaeger-LeCoultre’s timepieces are a true mingling of fine art and exactitude. While the elegantly designed boutique invites the manufacture’s clientele to view the stunning collections available, two of their spectacular designs will also be on display at the boutique: the Duomètre Sphérotourbillon, a revolution in the art of horological precision, brought for the very first time in the U.A.E., and La Rose Blanche, a unique piece to be presented as a worldwide exclusive premiere after his unveiling at the Geneva Watch and Jewellery fair SIHH in January 2012.
A haven where classic timepieces come to life with the most modern complications, Manufacture Jaeger-LeCoultre remains at the forefront of Swiss watch making. With the opening of their newest boutique in Abu Dhabi, Jaeger-LeCoultre continues to leave its mark in the biggest cities of the world and attain milestones that will enrich its already prosperous legacy.
A major player in watchmaking history since 1833, Jaeger-LeCoultre is the first Manufacture to have been established in the Vallée de Joux, Switzerland. It played a pioneering role by uniting the full range of technical and artistic professions under one roof and made an indelible imprint on the watchmaking development of the entire region. The Manufacture has an impressive range of world firsts, superlative creations and legendary models to its credit, including the Reverso, the Duoplan, the Master Control, the Memovox Polaris, the Gyrotourbillon and the Atmos. Guided by time-honored know-how and a constant quest for technical enhancements, the master-watchmakers, engineers and technicians craft each watch in harmony with the same passion. Each masterpiece, heir to 179 years of expertise, benefits from cutting-edge technologies while being crafted in harmony with the noblest traditions of the Vallée de Joux. Building on a vast heritage encompassing 1,231 calibres and 398 registered patents, Jaeger-LeCoultre remains the reference in high-end watchmaking.