Emirates ID launches the Social Media engagement service with its customers
The Emirates Identity Authority has officially launched the Social Media engagement service with its customers on Facebook and Twitter pages.
The Emirates ID announced its success in increasing the number of its followers on its social networking pages by 40 per cent during the test period, which started in early May, not to mention its success in responding to nearly 1,700 queries and complaints received over 4 weeks.
Al Raisi added that the Emirates ID was keen on developing its government communication plan for 2012 with the aim of translating the overall eTransformation plans in the UAE and keeping pace with the federal government’s strategic plan 2014.
One of the Emirates ID’s top priorities for this year was to develop the channels of communication with its customers in the light of the upward growth in number of registrants with the forthcoming completion of the population register and ID card system, particularly the social networking channels through its pages on Facebook and Twitter, with the aim of achieving corporate excellence, Al Raisi said.
Al Raisi underscored the Emirates ID’s keenness on keeping pace with the development of the modern media and employing the social networking tools for upgrading the ID card-related services and meeting customers’ requirements by responding to their queries and solving their problems most urgently through the channels they prefer in their daily life.
Al Raisi clarified that the Emirates ID’s pages on Facebook, Twitter and YouTube changed from mere secondary platforms for publishing the Emirates ID’s official news since early 2010 to channels of interactive services with customers since last May. They were able to gain customers’ satisfaction, thanks to the direct and instant response to their queries and serous and professional follow-up of their problems.
Al Raisi pointed out that the Emirates ID created a dedicated social networking page to help customers on Twitter. The "Emirates ID HELP" allows interaction with customers side by side with the official pages on Facebook, Twitter and YouTube.
Al Raisi noted that a trained and professional working team is managing the Emirates ID's social networking pages, interacting with customers, receiving complaints and responding to their queries in line with the best criteria. She pointed out that during the test period, the Emirates ID transmitted around 2,000 awareness messages and reminders for customers, whether on its own social networking pages or through the social networking pages of senior official personalities or other entities with a large base of followers and customers so as to convey its messages to the largest section possible of the UAE population, irrespective of their categories and languages.
The launch of the test phase of the Emirates ID's social networking pages in last May coincided with the forthcoming completion of Dubai residents' registration deadline, Al Raisi said, adding that the Emirates ID transmitted messages to urge customers to register in the ID card and to remind them to do so before the end of the deadline, using 9 languages to reach as many of the UAE population as possible.
The Emirates ID also approached 29 personalities and official entities that enabled it to convey its messages to around 4 million followers of these entities, not to mention the fact that the Emirates ID approached 326 private companies through which it was able to convey its messages to more than 2.2 million followers of these entities.