Middle East’s digital signage market successtakes centre stage in Moscow
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AhmedElRidi, CEO of AIMS.
AIMS achieves more than 100 installed new mediasignage in GCC
June14, 2012
AIMS attributed the success of digital signage for brandingand launch campaigns to the company’s knowledge of the local environment,its understanding of digital communication concepts, and the company’scapability to deliver from design to implementation.
Ahmed ElRidi, CEO of AIMS, UAE, highlighted the role ofdigital media in branding activities and launch campaigns during the conferencein Moscow. “In an increasingly digitised environment where customers areequipped with both the technology and the media, a brand to become successfulmust be committed to a customer-centric perspective and all customer‘touch-points’ must be aligned and synchronised. This is where digitalsignage plays a vital role in channel marketing, as it enables the brand tovisually connect the consumer at a critical point.”
Backed by research, ElRidi cited 2011 market studies fromCisco showing that 40 per cent of respondents now use or want to use anin-store kiosk for self-service, while 53 per cent of shoppers reported currentactivity or interest in conducting research at an in-store kiosk and makingtheir purchase immediately in-store.
ElRidi showcased various successful projects in the UAE wheredigital signage has increasingly attracted multinational and local brands frombanks to mobile companies, to malls and other companies participating in tradeexhibitions.
Digital signage reinforces the “social” messagesconsumers are pre-exposed to, and at the same time, it also serves as a “keystone”communication channel, ElRidi pointed out.
AIMS integrates the power of SCALA content managementsolutions, internet, interactive displays, mobile applications andcommunication technologies to develop interactive digital signage solutions forthe region. The company also uses advanced audience measurement solutions tomaximise the ROI of each campaign and ensure optimum customer satisfaction. Some of the campaignsthat AIMS was involved in recently include Oreo cookie, Alokozay, WorldOpthalmology Congress 2012 etc...
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