New local fashion brand launched
DUBAI - Nazek Al Sabbagh, the Emirati engineer and businesswoman, has launched "Zari O' Breesam", a new fashion brand that represents an addition to UAE brands eyeing a global footprint, driven by quality, innovative designs and aggressive marketing.
Zari O' Breesam aims to attain a market share in the UAE of over 20 per cent within three years, said Al Sabbagh, who is confident that the brand will emerge as a key Emirati player in the Gulf fashion industry, which is growing at 15 per cent annually, with Dubai playing a major role.
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