Capture Summer's latest trends with MAX
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Step into Max this Summer to capture the hottest trends ruling the catwalks!
At the forefront of the season is our Holiday Shop Collection in super brights to herald the summer season. The key item here is the maxi dress in solids, prints and colour blocking. Also look out for your holiday essentials like washed cotton shirts and tops in bright colours, printed kaftans, candy coloured striper polos, ribbed vests and shorts in summer brights.
There has been no season in which fashion has wrapped its arms around colour like it has for Summer 12. It really is all about colour this season – from vivid fuchsias and tangerines to sunny yellows, cobalt blues and jade greens, choose your shade at Max this summer. Think color-blocked dresses and tops, bright-hued tops and tunics and of course colored shorts.
Tropical prints rule the roost this summer and can be seen on everything from maxi dresses, kaftans, halter tops and skirts to leggings. Wear these with other bright colours to make a strong statement this summer.
Another key trend for the season is florals – from large scales to ditsy, floral blooms are popping up everywhere, from summer dresses to blouses, tees, skirts and leggings. The key item here is the floral maxi and jumpsuit. Another must have piece for this summer season is the floral palazzo trouser, which can be worn with solid blouses in bright colours for a high summer look.
Also, check out our wide variety of summer dresses for keeping it cool and chic this season. Options include floral and colour blocked styles in cool cottons and floaty chiffons. Our ruffled and belted summer dresses also come in solid bright colours and can be worn with floral leggings for a trendy look. Other key details include hi-low hems which have almost become a mainstay this season.
No summer season can be complete without Linens, and at Max, we have a complete linen wardrobe solution at hard-to-beat prices. Channel Safari Chic with the belted linen shirt dress and tunic in classic white and bright colours, like coral and lime. You can also find paneled, A-line linen skirts, floral printed linen shirts and blouses and the classic linen trouser.
The Aztec and tribal trend is also strong this season. Think tribal prints in bright colours with highlights of paprika orange and cobalt blue. Key items here include the Aztec print hi-low hem dress, halter neck maxi dress, kaftan style blouses with cut out sleeves, printed tie front tops, graphic tees with placement prints and of course the ubiquitous, harem pants and palazzo in both prints as well as solids.
It’s also a season for cottons and denim. Check out our range of summer in key fabrics such as broidery anglaise, eyelet embroideries and cotton crochet lace. Key items in this story are the broidery anglaise dress and blouse, crochet lace trimmed shrug and the tiered maxi skirt. Mix and match these with faded denims for a look that spells summer cool.
This season it’s all about coloured bottoms! Choose from our wide range of coloured skinny leg denims, shorts and capris. Key colours include flamingo pink, fuchsia, cobalt blue, vivid green, and sunshine yellow.
So, see you in Max for your seasonal fix of on-trend fashion at prices that surprise!
Ready, steady, shop!