Pure brings its award winning product range to the United Arab Emirates
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Dubai, 10th June 2012:* Pure, the world-leading maker of wireless music and radio systems announces the launch of a selection of its award-winning product range in the UAE at an event held at the prestigious Burj Al Arab hotel in Dubai, supported by the British Embassy.
Pure’s UAE product family is initially made up of three stylish wireless music and radio systems and a must-have dock for iPod, iPhone and iPad. This range will all be available in the UAE from June through distributor, Sharaf Electronics and retailer, Sharaf DG. All of these products can be synchronized with Pure’s revolutionary online media portal, the Pure Lounge (www.thelounge.com), either via the free Pure Lounge App* or through the device itself, enabling users to tune-in to worldwide internet radio, and play on-demand programmes, podcasts and ambient sounds.
Paul Smith, General Manager, Pure says: “Pure has already proven to be the industry leader in wireless music and radio systems around the world and with our strong and growing product family, proven track record, user experience-focused design and extensive engineering and technical capabilities, we are extremely confident we’ll become a leader in the audio market in the UAE.”
The first products that will be available in the UAE are:
Sensia 200D Connect (SRP AED 1799) – Sensia 200D Connect is the world’s first wireless music system with a large high-resolution, capacitive colour touchscreen that enables users to view weather reports, station slideshows, engage with Twitter and Facebook, keep up to date with selected news feeds or use the large colour screen to view photos stored locally or via Picasa. Wi-Fi technology allows users to stream a wide range of audio, including music stored on a home computer or network storage device, worldwide internet radio and on-demand programmes and podcasts. Sensia 200D Connect supports instant and timed recording of live internet radio to USB memory stick. It also features FM radio and multiple alarms and timers - perfect for bedside or kitchen use.
Evoke Flow (SRP AED 1099) – The award-winning Evoke Flow is a luxurious wireless music and radio system in piano black. Wireless and powerful, users can stream a wide range of audio including; music stored on a home computer or network storage device, worldwide internet radio and on-demand programmes and podcasts and FM radio. Evoke Flow’s touch-sensitive controls; large, clear auto dimming graphical OLED display; and context-sensitive buttons provide an easy and intuitive interface. There’s also an alarm clock, timers and an optional rechargeable ChargePAK battery for maximum portability.
One Flow (SRP AED 649) – One Flow is Pure’s most affordable wireless music and radio system. Like all Pure’s wireless music systems available in the UAE, One Flow uses Wi-Fi technology to allow users to stream a wide range of audio including, music stored on a home computer or network storage device, worldwide internet radio and on-demand programmes and podcasts, and FM radio. One Flow features a smooth satin-touch finish, two alarms, a sleep timer and kitchen timer, an aux-in connector so users can connect an iPod or MP3 player, headphone socket and takes an optional Pure ChargePAK E1 rechargeable battery pack for complete go-anywhere listening.
Contour 100i (SRP AED 729) – The must-have dock for iPhone, iPod and iPad with FM radio that is ideal for use with the free Pure Lounge App, which enables users to access worldwide internet radio and on-demand programmes, podcasts, and ambient sounds. Pure Contour 100i has 20W RMS of extremely powerful audio and a strong feature set including; with made for iPod and iPhone certification, and docking support for iPad; a slim line remote with neat magnetic remote tidy; two alarms; sleep and snooze timers; an aux-input for connecting an MP3 player; and headphone socket.
For more information please visit www.pure.com/uae or call +44 (0) 845 1489001.
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