Dubai Taxi sets 7 goals, 15 objectives in its Strategic Plan 2012 - 2014
Raa'ed Hamdan: As part of efforts made by the Dubai Taxi Corporation ( DTC ) to upgrade & update its Strategic Plan and align it with the Strategic Plan of the Roads & Transport Authority (RTA), and in a bid to realize its futuristic aspirations in providing excellent customer service experience to taxi users, the DTC endorsed its Strategic Plan 2012 - 2014.
"The DTC has recently endorsed its strategic vision of "Pioneers in Passenger Transport Services"; which warranted updating the Strategic Plan to match this vision. The Plan was therefore reset to include objectives capable of generating more revenues, cutting expenses, realizing customer satisfaction, achieving environmental safety & sustainability, and attain the highest operational efficiency," said Yousef Al Ali, CEO of the Dubai Taxi Corporation .
"The approved plan stems from the core thrusts of the RTA as it has been developed through analyzing the internal & external work environment by way of meetings involving the largest segment of employees, besides introducing new theories such as SWOT," added the CEO of DTC .
Based on the results of these meetings, the points of strength & weakness, opportunities, challenges and other external factors (economic, social and environmental) were discussed in the meeting of the DTC Supervisory Committee. Recommendations made were then referred to RTA Board for endorsing them in their final shape. Benchmarking was made with countries that have excellent record in the field of transport in order to benefit from the expertise of those countries in formulating the program and initiatives.