NBAD Reaps Benefits from Formula 1
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Abu Dhabi - The National Bank of Abu Dhabi (NBAD), the Number One Bank in the UAE and the Official Bank of 2011 Formula 1™ Etihad Airways Abu Dhabi Grand Prix, increased attraction to its activities and services at Yas Marina Circuit (YMC) during F1 races.
“Abu Dhabi executed a magnificent hosting of the Grand Prix. With the attention that the F1 attracts, Abu Dhabi’s success cemented this city’s position as a world destination city,” said Michael H. Tomalin, the Group Chief executive of NBAD. “The National Bank of Abu Dhabi celebrates its partnership with Abu Dhabi and Etihad Airway and we are very proud to be a part of Abu Dhabi’s success in hosting the Grand Prix.”
As the Official Bank of the Abu Dhabi Grand Prix, NBAD engaged in organising of the event in Abu Dhabi, which drew tens of thousands of visitors to Abu Dhabi from around the world.
During these days, the NBAD Display site in the Main Oasis offered a host of entertaining and educational activities for all ages that ranged from a children’s station to remote-controlled car racing in a demo circuit, a sketch artist and photographer. The NBAD Display Site also allowed all patrons to learn and experience changing a model F1 car’s tires as experts supervised. This year for the second year this event proved to be the most popular activity in the arena.
In addition, this year NBAD brought to F1 the world famous Titan the Robot, which made its debut appearance in Abu Dhabi and first time ever at a Formula 1 event. Titan, considered one of the world’s smartest robots, is about 2.4 meters tall and weighs up to 350 kilograms.
“Titan proved to be a major hit in the arena, it attracted large crowds in each of its performances. We are so glad and proud that the National Bank of Abu Dhabi contributed so considerably to the festive atmosphere and excitement in Yas Marina Circuit,” said May Ibrahim Bumajeed, the Deputy Head of Corporate Communication Department at NBAD. “Titan; the NBAD Display Site; the NBAD ATM kiosks, which were in the shape of the Bank’s Head Office; as well as our hospitality for clients and many promotions for our customers enhanced the experience and the ambiance at Yas Marina Circuit and added to the joy and excitement at F1.”
NBAD is the exclusive bank to offer ATM services in YMC - in the arena and the concert grounds, where its 11 machines were easily identifiable since they were inside kiosks designed in the shape of One NBAD Tower, the Bank’s Head Office in Abu Dhabi and a city landmark. Overall, the Bank placed 24 ATMs in different locations in Yas Island.
Abu Dhabi has hosted F1 since 2009 and NBAD has been the Official Bank of Abu Dhabi Grand Prix every year. In addition, NBAD is a founding Partner of the state-of-the-art Yas Marina Circuit, the world’s best racing circuit.
“F1 is one element of Abu Dhabi Economic 2030 Vision. NBAD is committed to supporting Abu Dhabi Vision 2030, which outlines the Emirate’s vision to diversify Abu Dhabi’s economy and make it a global hub for culture and commerce,” said Mr. Tomalin.
“In addition,” Mr. Tomalin continued, “Our sponsorship and engagement with F1 is an invaluable investment in promoting the NBAD brand globally, which is of significant interest as NBAD continues to expand internationally.”
NBAD has the most expansive international network among UAE banks. NBAD’s growing overseas network consists of about 60 branches and 50 ATMs in 12 countries that stretches from Hong Kong to Oman, Bahrain, Kuwait, Jordan, Egypt, Sudan, Libya, France, Switzerland, the UK and the USA. NBAD will soon launch a branch in Kuala Lumpur, Malaysia; and a representative office in Shanghai, China.
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