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“Mumzworld - Region’s Largest Online Shopping Destination For Mother, Baby & Child Launches in Middle East”

Posted Sun 09 Oct 2011 02:03:28 pm in News, Business | By News Desk

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Mona Ataya -CEO Mumzworld

9th  October  2011 Dubai: With Internet penetration rates in Bahrain, UAE and Qatar reaching 88%, 75% and 51.8% respectively [1]and  with women accounting  for $246 billion of the region’s wealth [2] , Mumzworld, the new e-commerce site dedicated to the mother, baby & child segment, is set to create a buzz with its exceptional customer-centric offering. 

Currently stocking over 15,000 products spanning across the mother, child & baby segment Mumzworld’s innovative offering has already captured the interest of over 250 of the world leading brands including Lamaze, OshKosh B’Gosh, Phillips Avent, Disney and Lego. The online shopping portal also brings shoppers niche brands and more established brands that do not have a presence in the region yet such as Kaiya Eve Pettiskirts and Lemon Loves Lime, with more brands signing-up to the site on a daily basis. 

Committed to making the impossible possible, Mumzworld puts customer service at the forefront of its business.  From speedy delivery times – between 1 - 3 days in the UAE, and 7 - 10 days regionally, to the broadest range of competitively priced products and the implementation of world class technology, the site has set its sights on becoming the gold standard for e-commerce industry in the region. 

Mona Ataya, CEO of Mumzworld said:  “Mothers today want convenience, want choice and want to feel empowered that they have all the information they need at their fingertips to make informed decisions for their families.  Mumzworld was created to address this need. For mothers, we want to provide a one stop shop that will allow them to access the widest range of mother baby and child products from the region and abroad, while for regional retailers we want to provide a highly effective platform to engage with a captive, targeted audience 24 hours a day, 7 days a week” 

It is not just logistics and price that sets Mumzworld apart.  The site includes exceptional depth of information: a simple format comparison tool allows shoppers to compare up to twelve similar products simultaneously, while consumer reviews offer mothers in the region an additional source of information in a segment that is constantly developing and evolving. 

Mona Ataya comments “In the seven years since I became a mother I have seen enormous changes in the products and technologies available to help us be better parents. From bottles to car seats, as parents we are constantly being bombarded with new information on how to keep our children safe and happy. Traditionally parents have not been able to access information on new technologies and products available on the market from simply walking into a store, and have been left to fend for themselves. The different interactive and comparison features on the site are there to help empower mothers in the region so that they can access this information easily and feel confident in their buying decision.” 

In addition to online reviews and comparison features on the site, Mumzworld will offer registered users the chance to join in Q&A sessions with medical professionals and baby & child experts, as well as online forums where then can meet other mothers. The site also offers unique features such as a gift registry service and a ‘Listastic’ section that offers a guide to the ‘essentials’ needed during the different stages of childhood. 

“We want Mumzworld to be so much more than just another e-commerce site. We want it to be a gateway to the universe of everything mother, baby & child, where mothers, fathers and friends will not only benefit from the range of products available to them, but also the information provided on products and other parenting issues,” said Ataya. 

Visit today.

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